Lewiston-Auburn is a hot market for Dunkin' Donuts

LEWISTON — Kevin Pacheco's first job at age 14 was making muffins at his father's Dunkin' Donuts shop on Lisbon Street.

Daryn Slover/Sun Journal

Kevin Pacheco will break ground on a new Dunkin' Donuts at the corner of Sabattus Street and Wildwood Drive in Lewiston. A traffic light will be installed at the intersection to accommodate traffic from Dunkin' Donuts and the new Cumberland Farms being built in the background.

National Doughnut Day, June 7

* Started in 1938 by the Salvation Army as a fundraiser and a way of honoring the "doughnut lassies" of World War I who, among many good deeds, fed doughnuts to American soldiers.

According to the Salvation Army, they were fried seven at a time in soldiers' helmets.

* In August 2011, the Voodoo Doughnut shop in Portland, Ore., set the new Guinness World Record for the largest box of doughnuts: 3,880 treats weighing 666 pounds in one giant pink box.

* A Maine man, Capt. Gregory Hanson, is credited with inventing the doughnut hole in 1847, when he was a boy.

One of his distant relations debated a Cape Cod lawyer with a different origin story in front of a crowd of New Yorkers in 1941 — and the Maine story won the crowd vote.

Dunkin' Donuts in Maine, per capita

Auburn  1:4,594

Lewiston  1:5,208

Bangor  1:5,469

South Portland  1:6,272

Biddeford  1:7,103

Portland  1:8,276

SOURCE: U.S. Census Bureau, DunkinDonuts.com

"They had to keep me in the kitchen because they'd get too many complaints because there was a little kid up front," said Pacheco, 34.

He's grown up in and around Dunkin' Donuts. The city saw its first franchise in 1963.

Today, the Twin Cities have 11.

No. 12, Pacheco's, is about to break ground.

By a rough count, Lewiston-Auburn has more Dunkin' Donuts shops per capita than Portland, Bangor, South Portland or Biddeford.

Doughnuts for 104 franchises, the southern half of the state, are baked here every night by 80 workers in a massive kitchen in the Lewiston Industrial Park.

Statewide, 141 franchises employ about 2,000 people, according to Maine Department of Labor estimates. Fast-food giant McDonald's, by comparison, employs about 2,350.

"The great part about Lewiston-Auburn is all the franchisees are second-generation," said Norm Boulay Jr., 48, of Lewiston. "We've grown up in this business and we just love our brand. I can remember I was 8 years old going into work with my father, helping him make doughnuts."

Nine years ago, when business got too busy at their Dunkin' Donuts shop at 319 Main St., Boulay and his father, Norm Sr., built another one a mile up the road at 590 Main. They own a third Twin Cities location inside St. Mary's Regional Medical Center.

The family believes Norm Sr., 80 next month, has the second-longest-running franchise in Dunkin's history. He bought 319 Main with two partners back in 1974. In 1963, that location was one of the first Dunkin's in Maine.

The chain started in Quincy, Mass., in 1950. First growing in New England, it's now in 36 states and 31 countries. Stores are franchisee-owned. According to corporate parent, Dunkin' Brands, 7,384 U.S. locations reported $1.5 billion in sales between January and March — that's a lot of bacon, eggs and Munchkins.

Boulay, who with his father also owns locations in Gardiner and Farmingdale, said he attributes success to being fast and accurate, being responsive to customer feedback and staying involved in the community with sponsorship and charity support.

"Lewiston-Auburn is a great community to do business in, and we try to support the people in return," Boulay said.

At 12 sites, there will soon be one Dunkin' Donuts for every 4,592 people in the Twin Cities. There appears to be one for every 8,276 people in Portland and one for every 5,469 in Bangor, based on U.S. Census figures and Dunkin's corporate restaurant locator.

Pacheco's family has five Dunkin' Donuts in Maine. He owns one up the road from his new location, 3 miles away in Sabattus, plus another in Poland.

"It didn't just suddenly pop up — it took a long time to build this market and to get the loyalty out of our guests," he said.

He also credits his crews: "It takes a team of people to put out a good cup of coffee in 30 seconds, 40 seconds."

Pacheco had been eyeing Sabattus Street for 10 years, waiting for the right location. He'll break ground next to the new Cumberland Farms in two to three weeks and open in September, hiring 18 to 20 people.

The project has been in the works for nine months. It will mean a new traffic light for the busy strip and a new central office for Pacheco where he'll be owner and customer.

"My favorite coffee is a hazelnut 4-by-4, four milks and four sugars. That's what I run on," he said. "I have that once a day, if I'm lucky."


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 's picture

Chocolate crullers

It was a BIG disappointment to me when I moved to PA to discover they do not carry or know what a real chocolate cruller is. It seems even in Maine they have ceased to call them crullers and call them donuts sticks. I always make it a point to have them at least once or twice when I am back for a visit. Sure would be nice if someone down here would figure it out. BTW.. in my book a cruller is still a "donut stick," not those nasty shells full of air they call a cruller now. And it takes more than slathering a little chocolate icing on a "french cruller" to make a real chocolate cruller.

AL PELLETIER's picture

OK Folks, This is a joke

Less distance for cops to travel. Saves the city lots in gas. You go Dunkin!

Gail Labelle's picture

Lewiston-Auburn is a hot market for Dunkin' Donuts

When I first moved to the Charleston SC area there were only two Dunkin Donut's one on 17 S in Charleston and the other on 17 N in Mt Pleasant. Everyone basically drank Sweet Ice Tea. Over the last 9 years as more people from the NorthEast and MidWest and other areas moved to the area more franchises began to open up! First in gas stations such as Hess and then finally stand alone stores. I recently moved back to the area and now I understand a new store will be going up on Sabattus St could not be happier!

David  Cote's picture


Got me a happy helping of iced coffee with x-tra x-tra AND today it comes with a free doughnut! Great way to start a Friday!

PAUL ST JEAN's picture

They'll give you a donut for

They'll give you a donut for free, but charge you a buck and a half for an oatmeal raisin cookie.
And none of them can figure out what a toasted cinnamon raisin bagel with reduced fat cream cheese on the side should cost. They all charge a different price even though some of the franchises are owned by the same person(s). Caveat emptor, I guess.

Noel Foss's picture

Nice to see them doing well

But I think I'll stick with Green Mountain at the gas station.

MARK GRAVEL's picture

I’ve traveled throughout the

I’ve traveled throughout the continental US and abroad. Nothing beats Dunkin! Now I live in Nevada and Dunkin franchises are sparse. These lefties love their Krispy Kreme ; they can keep those donuts and the coffee is not any better than I brew at home.

At least I can now buy Dunkin coffee in my local Costco or Sam’s club; however, it does not quite taste the same that I used to buy from Dunkin. Every time I travel back to Maine, Dunkin is a daily visit.
Long live Dunkin!

 's picture

Dunkin Donuts isn't what it used to be.

I grew up in a back of a dunkin donuts too. My father owned the Main Street and Lisbon Street back in 70's. From this article, they must have bought it from my father before we moved to North Carolina. Where my father bought 3 more, and ended up changing the name. Then they were sold to Krispy Kreme.

It is far from the same thing. Now everything is made in a factory. It's not fresh. Which is sad. My family talks about it all the time. Whatever happened to keeping things simple?

PAUL ST JEAN's picture

Good point. Freshness of

Good point. Freshness of product has become a hit and miss thing, especially those items that are put in display cases next to the registers. I've seen them with house flies in them as big as Japanese beetles. You know what THEY'VE been eating. YUK!!

David  Cote's picture

Gotta admit...

A medium iced coffee with xtra, xtra is mighty good...

PAUL ST JEAN's picture

I once stood behind a guy who

I once stood behind a guy who ordered an "extra large, 10 and 10". Ten creams, 10 sugars.


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