Despite all of the warnings, the accidents and the talk of new laws, people continue to send text messages while driving.
The latest victim became 18-year-old Erika Jolie, who was seriously injured last week when her car crossed the center line on I-295 and slide sideways into the path of another vehicle in Yarmouth.
A state trooper investigating the accident found her phone and the partially composed text message at the scene.
As if texting at highway speeds isn't foolish enough, troopers report it was raining heavily at the time of the crash.
The accident comes on the heels of an insurance industry report showing laws against texting while driving have been ineffective.
Accident rates actually increased in a handful of states that adopted specific laws and penalties for texting while driving.
Experts theorize that people go right on texting, they just use the devices below window level to avoid detection by police. This actually increases the time period that their eyes are not on the road, causing more accidents.
It's hard to see how the researchers established this, but the fact remains that laws alone are not enough.
Experts have compared the risk of texting while driving to drinking while driving. The likelihood of an accident is roughly equal, they say.
Yet, over the years, we have managed to reduce the number of drunk drivers on the road. That has taken a combination of laws, enforcement and public education to work.
It will take the same combination to dissuade distracted drivers.
Editor's note of Oct. 11, 2010: Erika Jolie died of her injuries Sunday, after the editorial above was published.