L.L. Bean rehires fired workers, apologizes

FREEPORT — Outdoor retailer L.L. Bean has rehired four Lewiston workers it fired for buying a $169 leather tote bag for $19, an incorrect price listed on the company's website.

A spokeswoman said Thursday that the company has apologized to the workers and will pay them lost wages. They will resume working “as soon as their schedules allow,” Public Affairs Manager Carolyn Beem said.

She said the company will create a new policy on what workers should do if they see a price that could be wrong.

The workers were rehired after the company completed an independent review of personnel decisions, Beem said in a prepared statement.

The statement came out one week after Auburn lawyer Rebecca Webber said she was representing the fired workers.

“The ladies involved feel glad that their ordeal has come to an end, and are glad that they will be going back to work,” Webber said Thursday. "L.L. Bean ought to be applauded for taking full responsibility for what happened. I'm glad they did that.”

The four women, who have not been identified, work at L.L. Bean's downtown Main Street building, the former Peck's department store

None was fired for misconduct, Webber said.

Toby Tiner, who works in human resources for L.L. Bean, “used the word 'wrong' in a letter to (the fired workers), to his credit and the company's credit,” Webber said. “It isn't just that the discipline wasn't justified, but that there was no misconduct at all.”

L.L. Bean's statement read, in part: “In accordance with our well-established fair treatment review process, L.L.Bean has concluded that the disciplinary actions taken were not justified.

“Proper protocols for reporting possible pricing discrepancies will be in place for the future, and employees will receive training on the new protocols.”

Beem said the fair-treatment review process took place last week.

In a June 24 story, several fired workers interviewed by the Sun Journal said they were customer service representatives who fielded incoming calls and placed customers' orders. When they found out about the discounted tote bag, they called the company's online service to place their own orders.

Word got out about the apparent sale item, and others put in orders until the item was flagged and the price corrected. A week later, the workers were investigated for fraud, they said.

“We were never trained to question the price,” said one. “We were always told to trust the system.” They weren't being conniving or stealing, she said. Something was on sale. “We said, 'Hey, this is a good deal. Let's get it.'”


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 's picture

Perhaps a computer did it

I'm coming to suspect that the decision to fire those employees was made by a computer. I hope Bean executives are learning not to entrust important decisions to computers.

PAUL ST JEAN's picture

L.L. Bean was facing a

L.L. Bean was facing a massive wrongful termination lawsuit, and they knew it; not to mention the $10 million worth of bad publicity. The only one who should be fired in this situation is the person who did the firing in the first place.

RONALD RIML's picture

So "They bought it when they saw it"

Isn't that a Maine tradition????


It was good to see...

...a large corporation NOT turn to its lawyers for a public relations document. The most common reaction of companies caught acting badly is to hunker down behind a horribly worded document pointing to the 2 point type at the bottom of page 351 of the company manual or some obswure government regulation.

Congratulations to LL Bean and Dick the Butcher.

GARY SAVARD's picture

Good move by the company. Not

Good move by the company. Not only does it seem from what has been made public that it's the morally correct thing to do, but it's also a smart PR move. No one likes to do business with a company that craps on their employees.

David Rodick's picture


What a difference a day mnakes!

David Rodick's picture


What a difference a day mnakes!

Bob Deschenes's picture

L.L. Bean

Well glad l l Bean came to it's senses. We say l.l. Bean, but it was just one idiot that did this. Gld to see that you hired these people back. I have changed back my idea of your company. Again I will recommend ot to travelers and will stop by next time i drive thru. My sister will also continue shopping there.


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