CHICAGO — The Benevolent and Protective Order of Elks has unveiled its “UR Choice, UR Voice” drug prevention campaign, a multimedia platform featuring former “Grey’s Anatomy” star Isaiah Washington, motivational speaker Milton Creagh and Grammy Award winning producer Isaiah “Izzy” Avalia.
The core of the campaign is the “UR Choice, UR Voice” music video, which uses mainstream music to expose youth to a different, more realistic view of the dangers that illicit drugs present.
In addition to the music video, the multimedia platform includes an accompanying background documentary, a pre- and post-test for students and a discussion guide for teachers.
Since the early 1980s, the Elks National Drug Awareness Program has been recognized as the nation’s largest volunteer-based drug prevention program. Aside from the campaign, the Elks Drug Awareness Program is renowned for its Marvel Comic Book, Hard Choices and its involvement in the national Red Ribbon Week in October where students pledge to be drug-free.
More information is available at www.elks.org/dap or become a fan on Facebook by searching for “UR Choice UR Voice.”