“Moxie….it’s Maine in a bottle!” wins festival theme contest


LISBON — The Moxie Festival Committee has announced that Jeff Moxcey of Waterville won the 2011 theme contest with his entry, “Moxie … it’s Maine in a bottle!” The Committee received entries from Maine, California, Massachusetts, New Hampshire, New York, Pennsylvania and Texas.

Jeff, a product evaluator and songwriter, said, “I thought the theme idea up by thinking how Moxie is a lot like Maine … unique, fresh, crisp, lots of good taste, unlike anything else. To me Moxie is one of the best beverages. I liked it from the first taste.”

Jeff received a basket filled with Moxie items from The Kennebec Fruit Company store in Lisbon Falls. He will also join the VIPs at the 2011 Moxie Festival Parade review stand on Saturday, July 9.

The Moxie Festival parade which attracts more than 100 participants starts at 9 a.m. and follows the two-mile-plus route that begins on Capital Avenue and Route 196 and ends at the Kitty Corner store on Main Street, Lisbon Falls.

Since 1983, The Moxie Festival has been held on the second weekend in July. The festival now includes a three-day pow wow; Friday night fireworks; a Saturday parade, festival, 5K race and, on Sunday, the Chief Worumbo Androscoggin River Race. Moxie was designated Maine’s official soft drink on May 20, 2005.

According to Lisbon Public Safety Officials, an estimated 40,000 people attend the three-day Moxie Festival. The town of Lisbon has approximately 9,300 residents.

For more 2011 Moxie Festival information visit www.MoxieFestival.com