NBC edges CBS in prime-time ratings thanks to big turnout for football playoff

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NEW YORK (AP) – CBS has been able to say it was the most-watched television network every week of the television season – until last week.

By the narrowest of margins, NBC finished first. Sunday’s prime-time NFL playoff game between the Dallas Cowboys and Seattle Seahawks, the one Dallas quarterback Tony Romo would like to forget, was almost solely responsible. The game drew an audience of 26.77 million people, according to Nielsen Media Research.

Romo flubbed the snap on a chip-shot field goal attempt that could have won the game for the Cowboys.

Three football games scored among Nielsen’s 11 most popular prime-time programs last week. Besides the NFL game, there were college football bowl games between Notre Dame and LSU, and Oklahoma and Boise State.

Without competition from a first-run “Grey’s Anatomy,” CBS’ “CSI: Crime Scene Investigation” had a strong performance with more than 26 million viewers. A rerun of the ABC soap opera had just over 10 million viewers.

For the week, NBC averaged 11.53 million viewers to CBS’ 11.46 million. NBC had a 7.3 rating and 12 share, while CBS had a 7.4 rating and 12 share, an indication that slightly more people watched NBC shows with friends. Fox averaged 10.7 million (6.7, 11), ABC had 8 million (5.2, 8), the CW had 3 million (2.0, 3) and the i network had 710,000 (0.5, 1).

Among the Spanish-language networks, Univision averaged 3.7 million viewers (1.9 rating, 3 share), Telemundo had 920,000 (0.5, 1) and TeleFutura had 640,000 (0.4, 1).

NBC’s “Nightly News” won the evening-news ratings race, averaging 9.9 million viewers (6.9, 13). ABC’s “World News” had 9.5 million viewers (6.6, 12) and the “CBS Evening News” had 7.6 million (5.2, 9).

A ratings point represents 1,114,000 households, or 1 percent of the nation’s estimated 111.4 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of Jan. 1-7, the top 10 shows, their networks and viewerships: NFL Football: Dallas at Seattle, NBC, 26.77 million; “CSI: Crime Scene Investigation,” CBS, 26.12 million; “NBC Playoff Pre-Game Show,” NBC, 20.29 million; “Desperate Housewives,” ABC, 18.71 million; “Fox Playoff Post-Game Show,” Fox, 16.8 million; “Law & Order: SVU,” NBC, 15.17 million; College Football: Notre Dame vs. LSU, Fox, 14.42 million; “Shark,” CBS, 14.42 million; “Without a Trace,” CBS, 14.19 million; “Cold Case,” CBS, 14.12 million.



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http://www.nielsenmedia.com

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