Roopers Beverage and Redemption: The Beverage Place

This year marks the 20th anniversary of Roopers Beverage and Redemption.

Jackie Rybeck

SABATTUS STREET – Employees Jesse St. Laurent and Dick LaFontaine with owner Elaine Roop.

Jackie Rybeck

MINOT AVENUE – Manager Carrie Bell, sales reps Sean Corbett and Steve Chapman with owner Steve Roop.

Jackie Rybeck

MINOT AVENUE – Wendy Brown of Auburn returning bottles with clerk, Stevie Hughes.

Jackie Rybeck

MAIN STREET – Cashiers: Skyler Jennings and Amanda Jalbert with Manager Chris Jennings.

Jackie Rybeck

SABATTUS STREET – Employees Isaac Hutchinson; Ray Ouellette, manager; Joe Gendron; and Scott Akerley.

Jackie Rybeck

MINOT AVENUE – Cashiers Rick Dillon and Diane Latusha.

Jackie Rybeck

LISBON STREET – Manager Tony Olmstead and Frank Caron.

In 1992, Steve Roop had a dream and acted on it.

Crammed into 1,000 square feet of space, Roopers Beverage and Redemption became a reality. And it all started with one part-time employee, a limited inventory and masses of bottles to count. But his hard work paid off when the neighborhood store quickly gained a reputation as the “place to go” for cold beer at a great price.

But not being one to stay idle, Roop didn’t stop there ... and now Roopers Beverage and Redemption has three neighborhood stores in Lewiston and one in Auburn with a second location coming soon.

Ask Roop his formula for a successful business and he will quickly tell you that it’s all about a good working-relationship with your bank, customer satisfaction, community involvement, and treating your employees like family.

Did you know?

Roopers has a vast variety of wine labels for the beginning sipper to the connoisseur. Also gaining popularity and inventory at Roopers is the crafted microbrew, not just seasonal, not just national, but international as well. Minot Avenue has 1,500 wine labels and 70 microbrew labels; Main Street, 800 wine labels and 50 microbrew labels; Sabattus Street 1,000 wine labels and 75 microbrew labels; and Lisbon Street 1,000 wine labels and 100 microbrew labels.

The latest selection of liquors can be found at the Minot Avenue, Main Street and Sabattus Street locations.

A good selection of sulfite-free wines as well as gluten-free beers.

On the second Friday of each month, Roopers hosts beer-, wine- or cocktail-tasting events.

Subway is available at the Minot Avenue, Sabattus Street and Lisbon Street locations.

Roopers was awarded Small Business of the Year Award in 2004 by the Lewiston-Auburn Chamber of Commerce.

Roopers is very involved in the community, sponsoring youth sports and numerous charitable events.

They are a part of Healthy Androscoggin’s “Those Who Host Lose the Most.” So much has changed over the last 20 years and Roop takes great pride in each of his neighborhood stores. But one thing has never changed ... reminding everyone to always drink responsibly.

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