BETHEL — A free workshop on creating itineraries and packages for visitors to Oxford County is set from 9 to 11:30 a.m. Oct. 30 at the Bethel Inn.
Attendees will learn how to create and suggest itineraries for different types of customers, either in advance to use in marketing or on the spot for great service. Attendees will also learn how to build innovative packages and specials that draw new customers and keep the existing ones coming back.
The workshop will also teach attendees how to increase their revenue and profits by developing a menu of experiences that will differentiate their businesses. The session will also include a personalized demonstration of how to use VisitMaine.com to market businesses for free.
The workshop presenter is Margaret Hoffman, development project officer for the Maine Office of Tourism. Hoffman is the 2010 recipient of the Governor’s Tourism Award for Commitment to Innovation and Creativity.
The workshop is sponsored by The Western Maine Economic Development Council, River Valley Chamber of Commerce, Fryeburg Business Association, Bethel Area Chamber of Commerce, Oxford Hills Chamber of Commerce, Greater Bridgton-Lakes Region Chamber of Commerce, Maine Woods Consortium and the Maine Office of Tourism are offering