Norway Savings wins honors

NORWAY — Norway Savings Bank has received one of the nation's most prestigious honors for financial marketing by winning two American Bankers Association's 2009 Financial Marketing Awards.

Norway Savings Bank earned the Financial Marketing Excellence Award, which is given to the bank with the best campaign overall, and was also awarded for its branding campaign, Colorful Solutions, in the Brand Campaign category among banks of similar size. The awards were presented Sept. 14 in San Antonio, Texas.

The Colorful Solutions campaign consists of a series of six television, five radio and six print advertisements showcasing Norway Savings Bank customers. Each customer represented a color throughout the campaign, creating a consistent point of view throughout all campaign collateral.

A panel of financial service marketers and advertising professionals from across the country judged each entry based on execution of the communications strategy, message and positioning, as well as the campaign's overall results.

Entries were divided into six categories, including annual report, brand, customer acquisition and retention, financial education, humor and impact. Each category was judged according to banks' asset levels. Entrants included banks, savings and loans, insurance companies, brokerage firms, investment firms and credit card companies.