Let's recap from last time: Lying = good.

Or something like that.

Now lying, or bluffing, when you have something in your hand is more like trapping. It's strategic and fairly simple to pull off as long as you don't run into a bad beat.

The harder bluffs to pull off are those like what Chris Moneymaker did to Sam Farha at the final table of the World Series of Poker in 2003.

Sitting with K-7 in the hole to Farha's Q-9, Moneymaker watched the flop come 9-2-6. Farha had just a pair of 9s, but Moneymaker had nothing.

The turn came an 8 of spades, giving the possibility of a spade draw to each player. Still, Moneymaker had nothing. Farha bet, Moneymaker raised, Farha called.

The river was a 3. No help to either player, and Moneymaker was toast.

Farha checked, though. Moneymaker moved all in. With nothing.

Farha contemplated the bet and then folded. Moneymaker eventually won the final table and the $2.5 million.

That was a perfectly executed stone-cold bluff, but three very important things went into it. First, Moneymaker had to sell the fake. A raise on the turn likely signaled to Farha, a seasoned pro, that Moneymaker, an amateur, had a good hand, even though he didn't.

Second, Moneymaker had to have knowledge of his opponent and his tendencies, which he later revealed that he did in the form of two or three tells.

Third, Moneymaker had guts. Plain and simple.

If you want to bluff, be careful. You should have a good read on your opponent, on their tendencies. You should do your best to sell your bluff. You have to appear like you have the winning hand, but make sure you don't look too eager.

And, of course, you have to be a bit lucky. It takes guts, but it also takes a bit of help from Lady Luck.

So, to alter our mantra from the past two weeks: Lying = good, when you have the guts to try it and you can get away with it.