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Girls' magazine debuts

Monday, February 25, 2008

CONCORD, N.H. (AP) - The founder of a new online magazine for teenage girls hopes to inspire her readers to look beyond fashion and frills.

"We're trying to get across to girls that they bring more to the table than their lip gloss and their sexuality," said Sarah Chaisson Warner. "(Our message is) You are strong, you are beautiful, and you can make big changes to the world."

Chaisson Warner, 28, launched Athena Magazine for Girls three months ago after years of frustration in the grocery store checkout line. All the teen magazines were very "male-focused" she said, so she decided to create an alternative.

She has a staff of 15 interns, mostly college students, who write about subjects ranging from global warming to the origins of chocolate. She advertised for the unpaid positions on several college job boards and has received more applicants than she can hire.

"We're trying to create a new wave of media for young girls," she said. "We feature real girls, real lives ... We highlight them instead of the latest L.A. girl to go party hopping."

Each moth, writers profile a reader-nominated teen who's done something cool in her community. There's also a featured college and profiles of women with interesting careers.

But the magazine doesn't completely avoid the typical teen magazine fare. This month, there's a review of a new mascara and a style quiz.

"We don't want to lose those fun aspects," Chaisson Warner said. "We try to provide a balance between things that are fun and part of everyday life, and things missing from girls' magazines."

For now, the magazine is not turning a profit. By day, Chaisson Warner is the civic engagement director for the New Hampshire Citizens Alliance, but she spends about 100 hours a month brainstorming stories, editing them, posting them to the Web site and advertising.

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