T.G.I. Friday’s opens in Auburn

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AUBURN – T.G.I Friday’s, the casual dining chain known for its classic American fare and high-energy servers, is open for business.

Brian Demers, general manager for the newest Mount Auburn Plaza restaurant, said the phone has been ringing continually with inquiries about its opening. “The reception has been great,” said Demers.

A formal ribbon-cutting ceremony is planned for today at 5 p.m.

The restaurant seats 160 and is decorated in the chain’s updated memorabilia style – a nod to the first restaurant founded in 1965 in Manhattan that featured antiques and Tiffany lamps. The Auburn restaurant – the third T.G.I. Friday’s in the state – is a little smaller than average, but still has 96 employees. “We’re fully staffed,” said Demers, who said the response to the job postings was terrific. “And we have great folks.”

The restaurant will offer its traditional double Happy Hour promotion – every day from 4 to 7 p.m. and again from 10 p.m. to closing. It also is participating in a nationwide campaign that lets diners select three courses for $12.99.

“It’s been fantastic,” said Demers of the campaign. “We absolutely expect similar results here.”

The restaurant will be open from 11 a.m. to midnight, Sunday through Thursday; and from 11 a.m. to 1 a.m. Friday and Saturday.

The restaurant joins two other casual dining chains – Ruby Tuesday’s and Longhorn Steakhouse – in the two-year-old plaza. As of December 2006, there were 979 T.G.I. Friday’s restaurants in 56 countries.

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