LEWISTON – Judy Paradis, general manager of Crestline, the direct-marketing division of Geiger, has announced that Michael Truchon has been promoted to operations manager within the Crestline division.

As the operations manager, Truchon will oversee Crestline’s sales team activities and improve overall efficiencies to allow for future growth.

Truchon began his career at Geiger in 1978 and has held many manufacturing, sales and management positions during his 28-year career. Some highlights include manufacturing manager, where he oversaw the warehousing, receiving, fulfillment and shipping departments. Truchon was also the national sales manager of the Sun Graphix division, which is a manufacturer of high-end calendar and agenda-planner refills.

Truchon was born and raised in Lewiston and currently resides in Greene with his wife, Carol, and their children, Jeffrey and Jamie.

Geiger is the largest privately held promotional products distributor in the nation.

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