NORWAY – Wendy’s is moving out and Tim Hortons is moving in.

The Wendy’s franchise on Fair Street closed Friday afternoon after its 27 employees were told the fast-food restaurant was shutting down due to poor sales.

“The store was not making a profit over the last four years,” said Gloria Robinson, who helped run the business with her husband, Ian, the franchise owner. She said they have operated the Wendy’s at the Norway location for four years, and have another Wendy’s in New Hampshire.

“It is disappointing,” Robinson said.

A Tim Hortons spokeswoman said the new restaurant will open in the fall, and renovations will begin after the appropriate permits have been acquired.

“We’re very committed to the New England marketplace,” Diane Slopek-Weber said Friday, when asked why Tim Hortons thought it could make it when Wendy’s couldn’t. “We feel that by opening up more stores and making our stores more convenient to our customers, it is a very important step.”

Essentially, more visibility and familiarity equals more sales at all locations. Along with the new Norway spot, Tim Hortons is opening stores in Bangor, Newport and Skowhegan in the next several months. The chain offers a variety of muffins, donuts, bagels and lunchtime sandwiches and soups.

“Coffee is our big calling card,” Slopek-Weber said.