LONDON (AP) – A major fire broke out late Saturday at London’s famous Camden market, ripping through one of the city’s top tourist draws and a nearby celebrity hangout, fire officials and witnesses said.

Flames from sent bright red cinders and plumes of smoke into the night sky. Fire officials said the blaze was being brought under control more than three hours after it was reported. There were no immediate reports of casualties.

Associated Press Television News video showed firefighters shooting water into the upper stories of the Hawley Arms, once popular with Hell’s Angels but more recently associated with the likes of Amy Winehouse, Pete Doherty, Kate Moss and Kelly Osbourne.

Hundreds of people poured out into the streets, taking pictures of the inferno as police tried to push the crowds back and set up protective cordons.

“I’ve never seen a fire spread that fast,” said Ross Smith, 28, who works for a local tattoo parlor. “It was licking up the buildings.”

A London fire department spokeswoman, who spoke on condition of anonymity in line with department policy, said more than 100 firefighters and 20 vehicles were at the scene fighting the inferno at the sprawling clothes and crafts market.

The culturally vibrant Camden area has six open-air and indoor markets hawking everything from handmade soaps to second hand clothing. Originally established as a craft market in 1974, it is now the center of London’s alternative fashion scene, and its clubs and bars are popular with rockers and music makers.

The maze-like markets are packed tightly on weekends when hordes of tourists descend on Camden to snap up T-shirts and jewelry.

The stalls have a gritty, independent feel, and some traders have been protesting the local authority’s plan to redevelop the Stables Market, one of Camden’s biggest, into two new four-story commercial structures.

Firefighters said the fire was centered around the Camden Canal Market, where a number of stalls had been consumed. The extent of the damage was unclear.