WHAT’S WRONG: The new iPhone 3G has been marred by bugs, spotty service and other oddities.

WHY IT MATTERS: Apple Inc. has had many missteps before, but it enjoys a reputation for well-designed, sleek products that come at premium prices.

LIKELY UPSHOT: Marketing experts say the good will Apple enjoys means that Apple’s fans tend to play down negative information, and the company’s brand will likely stay untarnished.


Only subscribers are eligible to post comments. Please subscribe or to participate in the conversation. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.