ATLANTA (AP) – Dr. Thomas Frieden has swung a big stick as New York City’s top health official, pushing through bans on smoking and artery-clogging trans fats.

The New York Post called him “Dr. Buttinsky.” Others attacked him as a wrong-headed crusader. But smoking plummeted and the city made admired inroads against cancer and other chronic diseases.

On Sunday, he heads to Atlanta. And on Monday he takes over the federal government’s top public health agency, the Centers for Disease Control and Prevention – where he’s going to have to try a different approach.

At the CDC, the 48-year-old physician will command a larger agency, but one with few regulatory powers and more political headaches. Any campaigns against smoking, obesity and other health dangers will have to be won more with carrots than sticks, public health experts say.

A key to succeeding in the CDC job will be whether Frieden can influence other federal agencies, state and local health departments, and health authorities around the world, experts said.

In an interview this week with The Associated Press, Frieden acknowledged the challenge and said partnering with other agencies will be more crucial than it was in New York.

He listed smoking as the nation’s No. 1 health issue, and stressed the importance of fighting preventable illnesses. But in carefully worded responses, he did not reveal plans for any new campaigns, saying his initial goal is to work with CDC staff to build future plans.

Was being head of CDC something he aspired to? “I’ve never really thought about the next job,” he said.

Until this week, Frieden ran the New York City Department of Health and Mental Hygiene, one of the nation’s largest local health agencies, with an annual budget of $1.7 billion and a staff of more than 6,000.

The CDC and its sister unit, the Agency for Toxic Substances and Disease Registry, have a combined budget of about $10.1 billion and more than 14,000 full-time, part-time and contract employees.

The CDC is well regarded but has had its problems.

The agency investigates disease outbreaks, researches health problems, and promotes illness prevention. CDC officials lead the federal response to threats like swine flu, SARS and food poisoning outbreaks. In a 2007 Harris Poll, the CDC was rated as the government agency that does the best job.

But internally, the agency was demoralized. Employees complained about a reorganization that added new layers of bureaucracy, and knocked CDC brass for sometimes going along with Bush administration political positions at the sacrifice of science.

Frieden arrives with a data-first reputation, earned partly through his decision at the start of his New York tenure in 2002, to survey the city to identify the most pressing health issues.

He used the information powerfully, to set goals, clear away opposition and energize his staff. “He impresses upon people the importance of their work and the ideal of improving the public’s health. He gets people whipped up,” said David Vlahov, a member of the New York Board of Health.

Frieden was a CDC disease investigator in 1990 when he was assigned to New York City and worked on a large outbreak of drug-resistant tuberculosis. He stayed there, taking a job heading the city’s tuberculosis control. Cases of multidrug-resistant TB dropped by 80 percent.

In 1996, he began working in India with the World Health Organization on tuberculosis control. “I hadn’t planned on coming back. I sold my apartment in New York,” he said.

But New York Mayor Michael Bloomberg, elected in 2001, tapped him to be the city’s health commissioner. Bloomberg is known as a political and philanthropic champion for public health and he firmly backed Frieden and his plans to attack chronic diseases.

In 2003, the city banned ban smoking in almost all workplaces, a precedent-setting move that inspired other cities to do the same. New York also instituted cigarette tax hikes. Health officials estimate the city has 300,000 fewer smokers now than in 2002, which should translate to fewer cancer cases.

In 2006, New York became the first U.S. city to ban restaurants from using artificial trans fats, and required hundreds of eateries to post calorie counts on their menus.

The department’s aggressive new efforts drew lawsuits and outrage from some quarters. Civil libertarians and some food industry representatives gagged on the city’s attempts to force dietary changes and remain unhappy with the Obama administration’s choice of Frieden to head the CDC.

Some believe Frieden was chosen primarily for his work with New York doctors to expand the use of electronic medical records and systematically collect blood sugar tests from the city’s patients in an effort to control the city’s rampant diabetes.

Those concepts fit with efforts to change the U.S. health system, not only to expand insurance coverage, but also to prevent disease, experts said.

“I would argue that one of the reasons he was chosen was that he was able to make the case of how public health can play a vital role in a reformed health care system,” said Jeff Levi, who heads Trust for America’s Health, a research group.

“It’s that kind of vision that probably was most attractive to the administration.”

Of course, it didn’t hurt that Frieden performed well during the recent swine flu outbreak, Levi said. New York was the scene of the first big U.S. outbreak.

Some of Frieden’s longtime colleagues say they’re excited about what he may accomplish in his new job.

Said New York Board of Health member Vlahov: “I’m very optimistic about the CDC having a new heyday.”

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