In a continuing trend of high-end name brands providing their own “endorsed” knock-offs, the latest I-wouldn’t-have-believed-it-till-I-saw-it contender is Jimmy Choo.
The shoe God has floated to earth with prices now within reach of someone on a Payless Shoes budget.
Forever 21 should be afraid, very afraid. If name brands all start offering up cheap varieties of their goods, people might not be so keen on no-name knock-offs.
Jimmy Choo is synonymous with the Hollywood red carpet. First Lady Michelle Obama even famously wore a pair for her inauguration and continues to sport other’s from the expensive designer line. Although, she prefers kitten heel, not the monster stilletos featured above.
Starting in November, select H&M stores will feature shoes that can claim parentage from the acclaimed British accessory line, Jimmy Choo. And, yes, the two killer shoes above are from the low-end collection. (And, yes, I mean killer literally and figuratively.)
H&M has been notorious for snagging killer partnerships with the kinds of designers who one would think averse to the idea of cheap fast fashion. I guess everyone enjoys slumming it now and again.
Names like Comme des Garcons, Stella McCartney, Karl Lagerfeld and Roberto Cavalli have all sold popular, coveted and quickly gobbled-up product lines with the chain.
Jimmy Choo’s collection of women’s and men’s footwear and accessories will launch in about 200 H&M stores worldwide on Nov. 14. (Pictured, L-R, Tamara Mellon, the founder and president of Jimmy Choo, a model in the H&M collection and Margareta van den Bosch, the creative advisor of H&M)
Products will include some stilt-like shoes reminiscent of those that became objects of affection after many mentions on “Sex and the City.” There will also be handbags and a small eveningwear line.
H&M currently plans to produce about a dozen shoe models for women and four models for men.
“Prices for most shoes will be pegged between 40 euros, or $55 at current exchange rates, and 100 euros, or $138, while the price range for the bags will be wider, reaching 200 euros, or $276, for some models,” according to a report in Women’s Wear Daily.
Retail prices for the Jimmy Choo line starts at $175, but that’s for a jelly thong or flip-flop.
The most expensive items top out around $2,500 for an exotic skin boot. Most items are priced around $600.
The Jimmy Choo people made it clear that this is not an attempt to launch a modest-priced line permanently. They just want to offer something to the girls who dreams of owning something authentic from the brand without taking out a second mortgage on the house.


Only subscribers are eligible to post comments. Please subscribe or to participate in the conversation. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.