FARMINGTON — A Main Street storefront has been filled and another will be soon.

Reboot Computer recently moved from a space behind Dick’s Barbershop on Broadway to the store most recently known as End of the Rainbow at 160 Main St.

Owner Caleb Dorr repairs all brands of computers, including Macs, and builds high-speed computers for gamers. He has earned an A-Plus certification as a computer technician, said his sister, Shannon, who along with their father, Irving, were manning the store Wednesday.

After two years in a back office, they are delighted to have windows onto Main Street and have built counter space to work on customer’s computers, she said.

The space next door, formerly Mickey’s Hallmark, will soon be filled with a variety of gift items, including a “huge amount of products focused around moose,” said Corey Ellis, owner of Mooseville.

The Phillips native will bring his Web site business to downtown Farmington in April, he said Wednesday.

“We’re waiting for a designer to lay out the store. It’s not going to be just a ho-hum store, not like going into a regular gift shop, this will be an adventure,” he said.

From gifts, to home décor items, some furniture, clothing, fun items featuring Maine moose, bears, pine cones and humorous fun stuff will be displayed, he said.

Ellis ran a Mooseville shop in Phillips but closed in 2008, moving the operation to a Web site,, he said.

After recently considering opening a store in the Portland area or maybe one in Philadelphia, it just seemed right to stay here in Farmington after Mickey’s space became available, he said.

Mickey’s closed Sept. 30 after serving downtown shoppers for 57 years, providing a variety of gift items, Hallmark cards and a place where customers were family and regulars dropped in daily for not only newspapers and cards but also to chat with store employees.

With plans to be open seven days a week, Mooseville will showcase “a lot of fun local Maine stuff” catering to not only tourists but locals and the college community. Many of the items will be created by local artisans, he said.

[email protected]