PORTSMOUTH, N.H. (AP) — A survey directed at consumers on their thoughts about New Hampshire shows that unlike Maine lobsters and Vermont cows, the state doesn’t have a clear icon of its own.

The results presented Thursday at the annual Governor’s Conference on Travel and Tourism show that consumers and other tourism industry officials know the state for the White Mountains, foliage and its authentic New England feel. But it also showed the participants generally knew more about neighboring Maine and Vermont.

The survey showed no one clear image or phrase — even “Live Free or Die” — resonated strongly with consumers surveyed about the state.

The annual conference is taking place in Portsmouth.