OXFORD — The Oxford casino has a logo and a name — The Oxford Casino.

Scott Smith, community development director for the casino, said the name was a nod to “the outpouring of support that we’ve enjoyed” from the community.

The project has been unofficially known as the “Oxford casino” since before voters approved it in November 2010. Black Bear Development released literature shortly after the casino’s approval with the name “Black Bear Four Season Resort and Casino.”

Smith said the new name “identifies its location and the host community.”

The casino released the new logo, which Smith said was the result of a lot of work by the creative department from the Silverton Casino, the Las Vegas casino that will run gaming operations for the Oxford casino.

The Oxford Casino also sent out a survey to its mailing list, asking for people’s preferences and habits when they visit casinos.

“It’s a way to help us see and get feedback,” Smith said.

The survey asks if people live close to the casino, how much they would pay for an entree, if valet parking is important, whether they would want a fast food option and other questions.

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