Know what you want to accomplish from the event in advance and have questions for exhibitors prepared.

Maximize your time by researching the exhibitors before attending. For more information about exhibitors, visit

Have plenty of business cards available.

While you are choosing from hundreds of booths and deciding how you want to spend your time at the show, exhibitors are also searching for the people they are most eager to reach out to from the crowd. A professional appearance will always help you stand out.

Make sure your professional look does not compromise your comfort especially when it comes to footwear. Poor footwear on top of a concrete floor can lead to fatigue and discomfort.

Exhibitors may provide bags, but you may want to consider bringing a large comfortable carryall for the literature, freebies and product samples.

Have a pen and notebook ready for notes and use business cards to jot down information on the back.

Though it may only be a one-day event, do not hesitate to take a break after a few hours to refresh, have a snack, and get some fresh air. You don’t want to walk around with tired eyes.

Keep yourself up-to-date with changing industry trends at the trade show. Don’t be afraid to talk to people in your industry and exchange information.

Never dismiss smaller booths. Many major companies use smaller booths as a testing ground.

Crowded booths are crowded for a reason.

Attending a trade show can be a great educational experience. The best minds from the best companies are here to talk to you. Take advantage of the opportunity and make yourself more open minded.

Connect with other exhibitors and get an idea as to what other people in your industry are doing.

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