LISBON — It’s Moxie time.

On Friday, the town will again turn orange as tens of thousands descend on the town to express their love — or disdain — for the famed beverage.

According to Lisbon public safety officials, over the course of three days there may be an attendance of up to 50,000.

On tap: A few things that are new and a lot that’s familiar.

“The committee has added new events and we continue to grow each year. We have the Whoopie Pie eating contest as well as the Moxie’s Got Talent Contest,” said Festival Coordinator Tracey Steuber. “There is also a carnival added to the weekend’s festivities.”

According to the official press release:

“Since 1982, the Moxie Festival is known as Lisbon’s signature event, drawing people from Maine, across the United States and abroad.

“Plans for this year’s Moxie Festival include Friday night Fireworks and Block Party; a Saturday parade with floats, and Moxie historic vehicles, carnival, the 21st anniversary Moxie Day 5K Race, Chug-n-Challenge, Moxie Whoopie Pie Eating Contest, Moxie Got Talent, Vendors with Moxie and Maine-made items, Petting Zoo, Moxie Concert in the Park; and on Sunday, the Moxie Car Show, and much more!”

For more information visit MoxieFestival.com and like Moxie Festival on Facebook.