AUBURN — Veronica Beaudoin of Gray and Heather Cyr of Lewiston have joined the team at Rinck, a full-service marketing, promotions and public relations agency in Auburn.

As a social media manager, Beaudoin strategizes and creates social content across all social media platforms for Rinck clients. She also works as the assistant agency producer, managing small and large-scale projects, organizing content and conducting research while coordinating between multiple departments at Rinck.

Prior to joining Rinck, Beaudoin worked at NL Partners and VIP Tires & Service. In her most recent role at VIP Tires & Service, she assisted in creating social media strategies, grew the VIP social media following, and analyzed, evaluated and reported on the company’s online presence.

She graduated magna cum laude from Thomas College in 2015 with a bachelor’s degree in communications with a concentration in public relations and marketing. She also studied abroad at the University of Stirling, in the United Kingdom, where, through a class, she worked with an international client on marketing and communications objectives.

Cyr, an account executive, specializes in serving Rinck’s consumer packaged goods clients, including Dean Foods, to deliver a full range of strategic marketing services. Her experience, having worked in both the agency and in-house side of marketing, coupled with her experience within a media organization allows Cyr to look at each marketing challenge through several lenses.

She worked at HIMSS Media as the client services manager and at IDEXX Laboratories as the marketing communications account executive II before joining the team at Rinck. Having eight years of account experience, she’s worked with a diverse range of clients both domestic and international. She is seasoned in account service, media coordination and implementation.

Cyr graduated magna cum laude from Quinnipiac University with a bachelor’s degree in e-media.