AUBURN — Warp + Weft, a full-service branding and marketing agency, recently earned Golden Arrow Awards from the Maine Public Relations Council, including a Silver Award and Honorable Mention for recent marketing and public relations work.

The Golden Arrows recognize the “best work of communications, public relations and marketing professionals … based in Maine,” according to the MPRC, a statewide association of communication professionals.

Warp + Weft earned a Silver Golden Arrow Award, in the Innovative Use of Social Media category, which judged any strategic and creative use of Facebook, Twitter, Instagram, YouTube or other social media venue to further a campaign, raise awareness, drive engagement, etc. Warp + Weft took home silver for its work in promoting the L/A Half Marathon on social media by incorporating advertisements, enhanced presence and other strategic tactics on social.

Warp + Weft also received an honorable mention award in the Social Media Campaign for its work on a campaign designed for client Pine State Pest Solutions, an Auburn-based pest control company. The category judged the performance of a campaign specifically developed and launched using social media channels to raise awareness.

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