In an effort to reduce greenhouse gas emissions in global trade, a coalition of companies that includes Amazon and Ikea has pledged to use only ocean shippers that use zero-carbon fuel by 2040.

The cargo ships that ferry as much as 90 percent of the world’s products also produce nearly 3 percent of man-made carbon dioxide emissions each year – an estimated 1,056 million tons that rivals the annual output of Germany, the world’s sixth-largest emitter.

Organized by the nonprofit Aspen Institute, the initiative counts Amazon, Unilever, Michelin and Patagonia among its signatories. “By setting this target and signaling our dedication to decarbonize this part of our supply chains, we hope to inspire a surge in investment by ocean freight carriers and producers of zero-carbon shipping fuels,” the companies said in an announcement on Tuesday.

The pledge to decarbonize ocean shipping within the next two decades came with calls for policymakers to help transform the industry. The coalition urged government officials to set ambitious marine fuel goals, implement regulations and market-based measures to encourage the rapid development of new fuels and technology, and to allow zero-carbon shipping fuels to “become competitive with fossil fuels as soon as possible.”

“Facing a climate crisis, our interconnected global economy and the maritime industry that facilitates global trade must decarbonize rapidly,” the companies said.

The coalition defines zero-carbon fuels as those that have zero greenhouse gas emissions, can be used to decarbonize the entire shipping industry and that have already addressed safety and land use concerns.

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We need to speed up the transformation towards zero emission ocean shipping,” said Elisabeth Munck af Rosenschöld, the sustainability manager Supply Chain Operations at IKEA By collaborating with like-minded partners, companies, and organizations across the value chain we can create strong movements,”

Some environmental groups applauded the zero-carbon commitments while pressing the companies and other multinational players to set more ambitious and urgent targets.

“We are thrilled by the historic commitment from Amazon, IKEA and other major goods owners to move their products off of fossil fueled cargo ships, but it does not go far enough.” said Madeline Rose, the climate campaign director for Pacific Environment. “We’re asking Big Retail to be first movers in shipping’s clean energy transition – not just float along – which means a 2040 target date is not sufficient.”

Kendra Ulrich, shipping campaigns director for Stand.earth said the announcement is an important marker for the future of maritime shipping. But she criticized the 2040 date as too distant to address the health and climate impacts of cargo ships.

“If major retail brands truly want to do their fair share on climate change, they need to be on a course correction now, not 19 years from now. Cleaner shipping solutions already exist, and major retail brands like Amazon and IKEA must champion them,” she said.

The commitments to move away from fossil fuels in ocean shipping follow increasing pressure from environmental advocates and dire warnings from United Nations officials about the affects human-induced climate change.

Last month, a major maritime industry association proposed a plan for a global levy on carbon emissions from ships to help speed the transition away from carbon emitting fuels.

Under the proposal backed by the International Chamber of Shipping, and submitted to the United Nation’s shipping agency, vessels conducting trade globally above a certain size would pay a set amount per metric ton of carbon dioxide they emit. The surcharge collected would then go toward a climate fund to pay for infrastructure in ports around the globe to supply cleaner fuel alternatives.

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