LEWISTON — Rinck Advertising has received two Gold Davey Awards for its “Why So Dry?” campaign for Vaseline Lip Therapy.

Recognized for its excellence in the Campaign & Series category, “Why So Dry” showcases Rinck’s expertise in blending experiential marketing and video content to deliver unforgettable brand moments, according to a Rinck news release.

“Experiential campaigns are making a big comeback,” said Laura Rinck, president of Rinck Advertising. “Consumers crave immersive experiences, and this campaign proved how powerful it is to meet them in the moment, in a way that’s both authentic and memorable.

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