NEWRY — Sunday River Resort’s 24th Annual Santa Sunday filled the slopes with holiday cheer and purpose today as over 300 skiers and riders dressed as Santa dashed down the Broadway trail in the South Ridge base area. The event raised $9,000 for The River Fund Maine, a local non-profit.

Each Santa, having pre-registered for the event, sported the classic attire: a red Santa hat with a white pompom, a matching Santa jacket and pants, and of course, a fluffy Santa beard. For their support and holiday spirit, Sunday River provided each Santa with a lift ticket for the day and an extra lift ticket to be used for a future visit before December 24, 2024.

“This event is a wonderful way to celebrate the season, but its true impact comes from the generosity of our mountain community,” said Sunday River Resort President Dana Bullen. “We’re honored to support partners like The River Fund Maine, and their mission, to create meaningful educational opportunities for local students.”

Proceeds from Santa Sunday benefit The River Fund Maine, a 501(c)(3) non-profit dedicated to strengthening the greater Newry-Bethel community by investing in students and leveraging the region’s recreational assets. Since its founding in 2018, The River Fund Maine has awarded two $20,000 annual college scholarships, each renewable for up to four years, to local students pursuing higher education.

For more information about The River Fund Maine, please visit riverfundmaine.org.

Media inquiries should contact Ellen Wainwright, Communications Manager, at [email protected] or (207) 824-5218.