By the numbers

$2.5 billion: Size of the gift wrap industry

38 percent: Percentage of consumers who have reused wrapping paper or bows to save money

1917: Year the Hall Brothers’ store in Kansas City sold decorative envelope lining as gift wrap – an industry was born

4 million tons: Weight of wrapping paper and shopping bags tossed into the trash around the holidays

29 percent: Consumer preference for using gift bags or boxes

25 percent: Consumer preference for roll wrap

Sources: Hallmark, Progressive, Clean Air Council