Milk – it does a body good. Unless you’re Mary-Kate Olsen.

Since checking into a treatment center to deal with an eating disorder, Mary-Kate and twin sister Ashley have been dropped as dairy pushers for the “Got milk?” campaign, reports E!Online.

The magazine ads, featuring the former “Full House” stars with trademark milk mustaches, were due to run from May through July, but were pulled early “out of sensitivity for her situation,” according to a statement from the Milk Processor Education Program.

Mary-Kate checked into a treatment center, reportedly Utah’s Cirque Lodge near Sundance, shortly after her 18th birthday because of what the family termed a “health-related issue,” which is believed to be anorexia nervosa.

In an interview with People magazine, Ashley said Mary-Kate has been struggling with an eating disorder “for quite a while.” The family has closed ranks, and Ashley nixed a “New York Minute” promotional trip to Australia to be near her sister.

In a statement announcing the “Got milk?” ads in May, Mary-Kate said, “We wanted to appear in this ad because we love the campaign and we want to help make sure our fans are healthy like us. It is important to drink milk because it keeps you strong and helps you grow tall.”

No word what effect Mary-Kate’s health problems might have on the rest of their multimillion-dollar empire of books, CDs and videos built on the girls’ wholesome appeal to the underage set.

In any case, Mary-Kate’s treatment is expected to be over this month, giving the dynamic duo plenty of time to prepare for their freshman year at New York University this fall.


Only subscribers are eligible to post comments. Please subscribe or to participate in the conversation. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.