Vacationland

$4 billion: how much tourists spent in Maine in 2003

26 million: tourists in 2003

3 million: tourists in 1974

7 percent: the amount of Maine’s economy in 2001 generated by tourism

78,000: number of full-time-equivalent jobs based in tourism

3.5 million: number of customers who visit LL Bean in Freeport, making it the state’s most -visited destination

$61: average daily spending by the typical day-trip tourist

$136: average daily spending by longer-term tourist

Source: Edmund S. Muskie School of Public Service