NEWRY – Dana Bullen, a vice president at the American Skiing Co., has been named general manager of Sunday River.

Bullen will assume the post immediately and will report directly to John Diller, who will remain president of Sunday River and Sugarloaf/USA.

Bullen has 16 years of ski industry experience. Most recently, he was vice president of partnership marketing, overseeing partnership programs at American Skiing Co.’s seven resorts and working with as many as 14 national corporate partners. He maintained an office at Sunday River for several years when the American Skiing Co.’s headquarters were in Newry.