MILWAUKEE (AP) – Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind.
Midwest announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners.
By contrast, Midwest’s human passengers get free round trips at 25,000 miles – a mileage requirement that frequently requires more than three domestic round trips.
“While in the past their owners have been racking up miles on free trips, all the pets have been getting is a pat on the head,” Midwest CEO Tim Hoeksema said Monday.
“We decided that it was high time to throw a bone to our frequent customers – and their best friends.”
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