The final round of the 2004 Masters saw Phil Mickelson finally get his first win at a major, but thanks to the absence of a certain Mr. Tiger Woods, it failed to attract big ratings. Woods won his fourth Masters green jacket Sunday and helped boost CBS’ overnight 2005 Masters ratings by a whopping 41 percent.

Sunday’s final round, which saw Woods and Chris DiMarco go head-to-head for 18 holes and then into a sudden death playoff, did a 10.3 rating/21 share for CBS in metered market overnights. Those numbers were up significantly from 2004, when the final round did a 7.3/18.

The early figures were the best since CBS went to 18-hole coverage in 2002 and it was the tournament’s highest rated final round since 2001. That year, which saw Woods beat David Duval by two strokes, had a 12.9/27 for its last round.

Because the golf action ran extra long, CBS’ fast national primetime ratings also got a bump, with “60 Minutes” doing a 12.7/23, though those number will likely change when final figures become available.


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