800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for March 2005, plus descriptions of the Top 10.
1 “Time Traps”: Addresses the most common misconceptions we have about time and our use of that time in the marketplace.
2 “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant”: The authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth.
3 “It’s Your Ship”: Business managers will benefit from Abrashoff’s guiding belief that focus should be on empowering your people rather than on chain of command.
4 “Secrets of the Millionaire Mind”: You will learn how to identify your own money blueprint and “revise” it to not only create success but, more important, to keep and continually grow it.
5 “Overpromise and Overdeliver”: Barrera, a marketing consultant, showcases remarkable businesses that have succeeded in making their brands irresistible to customers with a new approach to branding.
6 “Brand Sense”: Reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.
7 “Passionate & Profitable”: This book argues that customer strategies success depends on making serious tough choices and not cosmetic works.
8 “Never Eat Alone”: Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a conference commando and more, this book is destined to take its place as an inspirational classic.
9 “The Power of We: Succeeding Through Partnerships”: Entertaining, informative and filled with unique, revealing and sometimes hilarious stories, “The Power of We” shows how working together for common goals can make life in business both fun and deeply rewarding.
10 “Purple Cow”: A manifesto for marketers who want to help create products that are worth marketing in the first place.
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