CONCORD, N.H. (AP) -Visitors to Hampton Beach now see warning signs about rip currents and how to swim out of them, following the Fourth of July deaths of two men at the beach.

“We’re increasing them throughout the week,” Amy Bassett, marketing division for the state Division of Parks, said Tuesday about the signs.

Similar signs will be up along the coast in Spanish and French as well this summer, she said.

The state received the signs from the National Oceanic and Atmospheric Administration. They tell swimmers how to “break the grip of the rip.”

Similar signs are being posted along Massachusetts beaches.

Rip current rescues accounted for more than 40 percent of nearly 50,000 reported lifeguard rescues last year, according to the United States Lifesaving Association. Of 78 reported drownings that occurred during unguarded situations, 28 involved rip currents.

On July 4, two Massachusetts men succumbed to the current, the beach’s first fatalities in more than 30 years. They went to rescue a 10-year-old boy, and were part of a group stuck in the dangerous water.