NORTHFIELD, IL (AP) – New Year’s diet resolutions may start out with a lot of passion, but by early February the average dieter gives up and returns to old eating habits, according to a new survey.

And when asked what is most important in selecting a weight-loss plan – at New Year’s or any time of the year – the most important consideration, according to about nine in ten women surveyed, is a diet that lets you eat a wide variety of favorite foods. Another top factor, according to the respondents (42 percent), is a diet that offers convenience products such as frozen entrees and cereal bars.

“We know that busy lives and hectic schedules make it hard to eat right,” said Howard Brandeisky, Vice President of South Beach Diet Foods, Kraft. “That’s one reason why the entire line of South Beach Diet foods from Kraft provides nutritious and delicious options to enjoy any meal of the day, whether you’re following the principles of The South Beach Diet as part of a New Year’s resolution or simply looking for a nutritious meal or snack.”