2 min read

MONTPELIER, Vt. (AP) – Ben & Jerry’s could soon come in a glass.

PepsiCo Inc. plans to launch a new line of dairy drinks from the premium ice cream maker later this year.

The drink deal with Pepsi will be Ben & Jerry’s first licensing agreement, said Elizabeth McDonough, Ben & Jerry’s associate new product manager.

The milk shakes will be refrigerated, not frozen, and bottled in 8-ounce glass containers.

“What we’re really trying to do is bring the indulgence and reverence” of Ben & Jerry’s to a new line of drinks, McDonough said Monday. “For us its about leveraging Pepsi’s expertise in beverages combined with our experience in making indulgent products.”

The new product will be launched this summer, she said.

The three initial flavors have not been released but likely will be icon Ben and Jerry’s combinations, McDonough said.

The Vermont-based Ben & Jerry’s Homemade Inc., now owned by the multinational conglomerate Unilever, is known for its rich, funky flavors such as Chocolate Fudge Brownie and Chunky Monkey – banana ice cream with chocolate chips.

The milk shakes will be available in convenience and grocery stores around the country, McDonough said.

Pepsi also sells Frappuccinos and Starbucks DoubleShots, refrigerated milk and coffee drinks, and flavored Quaker Milk Chillers.

“Right now we’re looking to expand our noncarbonated beverage portfolio,” said Michelle Naughton, Pepsi’s associate manager of public relations.

The Pepsi deal is Ben & Jerry’s first venture into the drink line outside of its retail shops, McDonough said. The company sells milk shakes, fruit smoothies, and other drinks in its scoop shops.

Ben & Jerry’s was founded in 1978 in Burlington by Ben Cohen and Jerry Greenfield. The company was bought by Unilever in 2000.

AP-ES-02-06-06 1701EST


Comments are no longer available on this story