PORTLAND – The Maine Marketing Association will welcome national marketing expert Roy Heffley as the keynote speaker for its fall seminar. “Right on! Staying on message no matter what: Crafting and communicating effective messages that will break through the clutter” will take place from 9-11:30 a.m. Oct. 17, at the Glickman Family Library, University of Southern Maine, Portland. Registration and sign-in will begin at 8:30 a.m.

The cost to attend is $35 for MMA members, $45 for non-members and $15 for students with valid student ID. To register, contact the Maine Marketing Association at: [email protected].