NEW YORK (AP) – The chorus of protest over a racially charged comment made by radio host Don Imus drew more voices Sunday with an NAACP official calling for the broadcaster’s resignation or firing and the Rev. Jesse Jackson planning a protest in Chicago.

“The African-American community has had enough of these racist insults,” a New Jersey NAACP president said.

The protests grew out of a remark Imus made last Wednesday during his show. He said that members of the mostly black Rutgers University women’s basketball team were “nappy-headed hos.”

The team, which includes eight black women, had lost the day before in the NCAA women’s championship game. Imus was speaking with producer Bernard McGuirk about the game when the exchange began on the show, which is broadcast to millions of people on more than 70 stations and the MSNBC television network.

“That’s some rough girls from Rutgers,” Imus said. “Man, they got tattoos … .”

“Some hardcore hos,” McGuirk said.

“That’s some nappy-headed hos there, I’m going to tell you that,” Imus said.

Afterward, the Rev. Al Sharpton vowed to picket Imus’ New York radio home, WFAN-AM, unless the nearly 40-year radio veteran was gone within a week.

On Sunday, Sharpton and MSNBC announced Imus will appear Monday on “The Al Sharpton Show,” a nationally syndicated radio program. But despite Imus’ scheduled appearance, Sharpton said his position was unchanged: He still wants to see Imus terminated and intends to write the Federal Communications Commission about the matter.

“Somewhere we must draw the line in what is tolerable in mainstream media,” Sharpton said Sunday. “We cannot keep going through offending us and then apologizing and then acting like it never happened. Somewhere we’ve got to stop this.”

Jackson said his RainbowPUSH Coalition plans to protest at noon on Monday in Chicago outside offices of NBC, which owns MSNBC.

“If he has a right to use that platform to insult and degrade then we have a moral obligation to picket NBC and to protest,” Jackson said. “If he can violate us in that platform in the name of free speech we’ll be picketing NBC in the name of free speech.”

Other protests are being planned across the country, Jackson said.

James E. Harris, president of the New Jersey chapter of the National Association for the Advancement of Colored People, demanded Imus “resign or be terminated immediately.”

“The NJNAACP insists that Don Imus’ apology is not enough,” Harris said in a written statement.

Harris called Imus’ comments “highly inappropriate, insensitive, disparaging and downright ugly” as well as “racist, sexist and ignorant.” He said his group was “offended and outraged at the commercial sponsorship of hate speech over the airwaves” and called for the Imus show’s commercial sponsors to “end their sponsorship now.”

Allison Gollust, a spokeswoman for MSNBC, which simulcasts “Imus in the Morning,” said: “We take this matter very seriously. We found the comments to be deplorable, and we are continuing to review the situation.”

MSNBC has tried to distance itself from Imus’ remarks.

“As Imus makes clear every day, his views are not those of MSNBC,” the network said in an earlier statement. “We regret that his remarks were aired on MSNBC and apologize for these offensive comments.”

Karen Mateo, a spokeswoman for CBS Radio, Imus’ employer and the owner of WFAN-AM, said the company was “disappointed” in Imus’ actions and characterized his comments as “completely inappropriate.”

When asked if CBS Radio planned to take disciplinary action against Imus, Mateo responded, “We are continuing to monitor the program going forward.”

Imus apologized on the air on Friday.

“Want to take a moment to apologize for an insensitive and ill-conceived remark we made the other morning regarding the Rutgers women’s basketball team,” Imus said, according to a transcript on MSNBC’s Web site. “It was completely inappropriate, and we can understand why people were offended. Our characterization was thoughtless and stupid, and we are sorry.”

Still, organizations such as the National Association of Black Journalists, the editor-in-chief of Essence magazine and a New York sports columnist continue to protest. The comments are only Imus’ latest, they said.

Imus has called PBS’ Gwen Ifill a “cleaning lady” and described William Rhoden, of The New York Times, as “a quota hire,” according to NABJ.

Jackson said Imus’ latest offensive remark was aimed at Rutgers but “hits everybody.”

“Women ought to protest,” Jackson said, “and men who have a mother, daughter or wife ought to protest.”