FARMINGTON – Actors are needed by local marketing company Insyt New Media to audition for roles in an upcoming national television commercial.

A casting call will be held from 1 to 5 p.m. Friday, Feb. 29, at their headquarters in the lower level of Church Street Commons at 109 Church St.

The commercial will launch Buccaneer Blends, a line of all-natural barbecue and steak sauces to be sold nationwide. The sauces are made by World Harbors, an Auburn company, specializing in marinade sauces, said Bryan Lumbra of Insyt New Media.

After the Farmington-based marketing company created the Buccaneer labeling, World Harbors was so impressed with the packaging they wanted Insyt New Media to create the commercials, said company President Peter Roberts of Industry.

“Calling all would-be scallywags and mateys” on his casting posters, Roberts hopes to cast local people in the lighthearted commercials.

The Maine-based company will film the commercial in mid-March in a grocery store in Hermon owned by a Farmington native, Richard Danforth, who opened Danforth Down Home Supermarket in 2007, Lumbra said.

Five roles will be filled, including a husband aged 28-40, a charming “Average Joe” with a sense of humor and ability to be silly in some physical stunts; a wife aged 28-40, a lovely “soccer mom” type; a child aged 5-8, but one who looks closer to age 5; a supermarket maintenance man aged 45-65, a gentleman with an unkempt-looking face and a store clerk, male or female, age 16-22, to play the role of an awkward, teenage supermarket clerk.

No professional acting experience is required. This is an open invitation but anyone who can’t make it Friday can call Insyt New Media about a “by-invitation” audition Saturday in Westbrook, Lumbra said.

“This is great for Maine. For a small company tucked away in Farmington to produce a national level cable TV commercial, this is a big deal. This will be our first national commercial but hopefully not our last,” Lumbra added.

The marketing company has grown since Roberts and his wife started it from their apartment in Orono seven years ago, he said.

“We’ve made a niche for ourselves even though they said it couldn’t be done,” said Roberts, a Mt. Blue High School graduate and a graphic designer. He employs five and has worked from the Church Street site for the past two years.

Their work includes creative multi-media, Web solutions, graphic design and 3-D design, branding and packaging, advertising and other marketing services.

Clients include Rossignol, Saddleback Mountain and Bristol Seafoods. The company has created packaging for a hand-held hunting call for Cabella’s and produced Web sites and graphic materials for businesses as well as a 3-D model for the proposed Willow Springs, a condominium project planned for Fairbanks Road.

For more information, call 778-6444 or visit www.Insyt.biz