LEWISTON – The Androscoggin Chamber of Commerce will sponsor a seminar, “Making the Best Use of Your Advertising Dollars,” on March 27 from 8:30-10:30 a.m. at the chamber, 415 Lisbon St.

Peter Rinck, president of Rinck Advertising Inc., will lead the discussion. Topics will include:

• How do you maximize the return on your marketing investment?

• What’s the best way to reach new customers?

• Should you target messages to new customers or existing customers?

• Should you hire an ad agency, an independent consultant, or work free media resources?

Attendees will examine broadcast (radio and television), print (newspaper and magazine), direct marketing (direct mail, coupons, and offers), Web sites and digital marketing, promotions, and public relations.

Rinck has 30 years of experience in all phases of marketing and advertising. He will lead a lively discussion on marketing trends, objectives and practices based on attendees’ questions.

Reservations are required and seats are limited. Contact the chamber at 783-2249 for more information and/or to register for the seminar. There is a fee for attendance.