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MILWAUKEE (AP) – MillerCoors LLC announced Thursday it will remove caffeine and three other ingredients from its Sparks alcoholic energy drink in a deal with 13 states, including Maine, which had contended the drink targeted young drinkers.

A coalition of state attorneys general had complained the stimulants reduced drinkers’ sense of intoxication and were marketed to young drinkers, who were already more likely to have risky behaviors in driving and other activities.

Attorneys general and advocacy groups have long been targeting MillerCoors, a joint venture of SABMiller’s U.S. unit and Molson Coors Brewing Co., and market-leader Anheuser-Busch due to the making and marketing of such drinks.

As part of the agreement, MillerCoors agreed to remove caffeine, taurine, guarana and ginseng from Sparks, the leader in the alcoholic energy drink category, and not produce caffeinated alcohol beverages in the future. The company also will pay $550,000 to cover the cost of the investigation into Sparks. The agreement does not mean the company was found to have engaged in unlawful behavior.

The MillerCoors settlement also includes the attorneys general of Arizona, California, Connecticut, Idaho, Illinois, Iowa, Maryland, Mississippi, New Mexico, Ohio and Oklahoma and the city attorney of San Francisco.

The money will be split between the states and San Francisco, MillerCoors spokesman Julian Green said.

MillerCoors noted that labeling and all formulas for Sparks had been approved by the federal Alcohol and Tobacco Tax and Trade Bureau. It said it marketed the drinks only to legal drinking-age consumers.

MillerCoors President and Chief Commercial Officer Tom Long said in a statement the changes mean the company can keep marketing and selling the brand to legal drinkers.

St. Louis-based Anheuser-Busch said in June it would reformulate its Tilt and Bud Extra drinks to remove the stimulants as part of a settlement with 11 attorneys general.

As part of the agreement, MillerCoors will sell through its remaining Sparks products and stop making them by Jan. 10.

Green said the company will then start brewing the new formula after that.

Marketing of the brand will also change, the agreement said. The company must also eliminate all references in advertising to caffeinated formulations and not promote Sparks as a mixer for caffeinated drinks. It will remove the plus and minus symbols – which evoke a battery – found on the blue and orange cans for the product. The company also agrees not to use batteries, rockets, lightning bolts, or the terms “powered by” or “ignite” in marketing the new formulation.

The company also took down the Web site for the brand, as part of the agreement, which said MillerCoors may launch new Web content for Sparks to promote only the reformulated version.

Green said the company will continue to expand the brand. SABMiller bought Sparks and Steel Reserve, a slow-brewed lager, from McKenzie River Corp. for $215 million cash in 2006.

Sparks holds about 60 percent of the alcoholic energy drink category, he said. But in MillerCoors’ portfolio it makes up less than 1 percent of the brewer’s total volume.

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