LEWISTON – Loren Cayer has been promoted at Geiger to serve as the program manager for LivGeiger, the company’s newest division.

As LivGeiger program administrator, Cayer will have responsibility for all aspects of the division. He will represent LivGeiger in the absence of the managing director, provide sales service support, and work with buyers to determine their needs.

Cayer began working for Geiger 1995. A 1993 graduate of Edward Little High School, he attended Southern Maine Technical College and Central Maine Community College. He completed the Geiger GQ training, and earned the rank of a certified advertising specialist from the Promotional Products Association International in 2008. He is currently working toward earning his Master Advertising Specialist certification from PPAI.

Cayer resides in Lewiston, volunteers as a kids’ football and tee-ball coach, and for many charity golf tournaments, including the Maine Open. Cayer also participates in the Geiger Adopt-a-School program and serves on the company’s Geiger Star committee.

LivGeiger LLC is the exclusive distributor for the United States and Canada of the Liv®, a Class II FDA-cleared medical device endorsed and co-developed by singer and actress Olivia Newton-John. The Liv® increases the effectiveness of breast self-exams by making it easier for users to detect lumps and other irregularities in breast tissue.