LEWISTON — Mark Murphy has recently been hired by Geiger to serve as the new e-commerce marketing manager for Crestline, the company’s direct marketing division.

In his new role, Murphy will be responsible for overseeing the division’s ongoing Web site development, working with third party e-commerce tool providers, and collaborating to develop direct marketing campaigns. He will also develop strategies to increase online traffic for the company.

Prior to joining Crestline, Murphy served as marketing manager for Internet Honey, a tourism marketing company based in Colorado Springs, Colo. There, he managed all aspects of the company’s display advertising, paid search advertising, and search engine optimization. He also took responsibility for product development. Murphy has also worked as marketing coordinator for Cognitive TPG in Ithaca, N.Y.

Murphy holds a bachelor of arts degree in business administration and marketing from Ithaca College in Ithaca, N.Y., and a master of business administration degree from the University of Colorado at Colorado Springs, Colo. He has also completed the Google AdWords Certification Program.

Murphy was born and raised in Queensbury, N.Y., and now resides in Portland.