LEWISTON — Peter Rinck, president of Rinck Advertising, Two Great Falls Plaza, Auburn, presented a marketing seminar to a standing-room-only audience at the Androscoggin County Chamber of Commerce offices in Lewiston on Dec. 2. His topic was “Putting Some Sizzle to Your 2011 Marketing Plan.”

Rinck outlined marketing strategies and tactics that have proven successful in increasing a business’s bottom line and maximizing the return on a marketing investment. He provided an overview of the changes in traditional media including broadcast, print and public relations and some of the newest industry trends in digital marketing as well as reaching customers across the social media landscape.

Rinck has more than 30 years of experience in all phases of marketing and advertising. In 2001, he and his partner, Laura Davis, founded Rinck Advertising.

For more information, visit www.rinckadvertising.com or call 207-755-9470.