FARMINGTON — Mixed martial arts, one of the fastest growing sports in the world, is getting a boost from a splashy, e-newsletter produced in Farmington that is crammed with instructional videos, articles, blogs, product reviews and interviews.

Martial arts students from around the world are subscribing to the free publication at www.bjjweekly.com, and founder Pete Roberts said 5,000 confirmed, or double opt-in, subscribers have signed up to receive the Brazilian jiujitsu newsletter.

Roberts, who owns the web design and marketing company, Insyt New Media, said the website is growing rapidly and has about 65,000 visits per month, with word spreading through Facebook and videos on YouTube.

Roberts of Industry is a national martial arts contender, competing at the highest levels in Brazilian jiujitsu. He owns and is head instructor at Ethos BJJ, a mixed martial arts academy that last month relocated from an upstairs studio on Main Street in Farmington to newly-renovated industrial space at 375 High St. next to the fairgrounds.

In addition to the launch of the e-newsletter six months ago, Roberts is in the process of extending the Ethos BJJ academy to existing martial arts studios in Lisbon, Rockland and Portsmouth, N.H.

“This is the fastest growing sport in the world but a lot of people don’t understand it. What I want to do is create more of an awareness of what it is and to get Brazilian jiujitsu out there,” Roberts said.

The new facility doubled the available floor space for grappling and fitness training, and the high ceiling has allowed the addition of ropes and rings.

Ethos is one of about 15 academies in Maine that now offer Brazilian jiujitsu, Roberts said.

Another Ethos venture debuts in January. Twenty-six, half-hour shows on mixed martial arts are being produced and will be played weekly on Time Warner cable. A similar production, “Ethos of Fighting,” will appear on public access Mt. Blue TV in Farmington and Wilton.

Each show will have a round-table discussion on the latest news and products, instructional videos of grappling techniques, and training sessions with professional mixed martial arts fighters, Roberts said.

“I want to promote the sport of MMA in Maine,” he said. “This is my passion.”

“Brazilian jiujitsu is really an art form,” he said. “It is like a physical chess match. It is mentally challenging because you have to think very strategically.”

“BJJ is the key to mixed martial arts,” he said.

The ground-fighting, grappling sport of Brazilian jiujitsu commonly seen in mixed martial arts competitions espouses that a smaller, weaker person can successfully defend against a bigger, stronger assailant by using leverage and proper technique, according to www.BJJ.org, a website directed at students of Brazilian jiujitsu. The Brazilian form was adapted from the Japanese by the Gracie family of Brazil.

Classes at Ethos are available to men, women and children, and include an anti-bullying program for kids.

“We work at building confidence by teaching how to escape, submit and control an opponent and for kids, the steps to take before it should ever get to physical contact,” Roberts said.

In the anti-bullying class, children are told to first go to their parents, their teacher and principal to get help in confronting the bully, he said.

“Sometimes these situations get to an extreme where a child has had to put up with years of abuse,” said Roberts, a father of two.

Ethos instructors are all active, top-placing national competitors. In addition to Roberts, they include Black Belt Aaron Blake, and Brown Belts Tony Valedo, who has been invited to compete in Brazil, and Richard Webber of Brunswick.

Blake founded the Maine Jiu-Jitsu Academy in Boothbay and is one of the pioneers of Brazilian jiujitsu in Maine. According to his bio at www.ethosbjj.com, he was first to be promoted to the rank of Brazilian jiujitsu black belt in Maine, and in 2007, he helped train the Embedded Training Team of the Maine Army National Guard in preparation for their mission to Afghanistan.

Webber, who also teaches at two other academies, said Roberts is putting out content on Brazilian jiujitsu that is the best he has seen.

“He is contributing locally and educating people globally to the sport of BJJ and its lifestyle — the health, nutrition and respect for yourself and others.”

The main goal in BJJ is to safely control an opponent so both parties get home safe, he said.

“Pete is putting out a positive message to make his community better,” Webber said. “He is as passionate about this sport and lifestyle than anyone I’ve met.”