AUGUSTA — Matthew Rideout of Auburn has joined Nancy Marshall Communications as interactive marketing manager.

Rideout coordinates Internet projects and works with team members to develop and execute Internet strategies, including search engine optimization, search engine marketing, Internet content management and design, and social media marketing integration for the agency’s varied clients.

Rideout earned a bachelor’s degree in business with a concentration in marketing at the University of Southern Maine. His professional background includes working for revDRTV where he connected direct response television ads with the Internet and social media to improve customer conversion rates. While there, he developed a custom e-commerce platform from scratch designed to conform to the strict regulations set by the FTC for the direct response industry.