AUBURN — For the third consecutive year, Paradise Salon and Spa, 245 Center St., Auburn, has been selected for the 2011 Best of Auburn Award in the category by the U.S. Commerce Association.

The USCA “Best of Local Business” award program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Nationwide, only one in 120 (less than 1 percent) of the 2011 award recipients qualified as three-time award winners. Various sources of information were gathered and analyzed to choose the winners in each category.

The 2011 USCA award program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.