e-Reader sales are expected to double, this holiday season, to an estimated 24.5 million units sold, according to IMS Research. With so many readers likely to find a new digital device under their trees, authors would do well to publish their own eBook in time for the holidays. Resources like Lulu, the leader in self-publishing, make it easier than ever for authors to take advantage of the great opportunities eBooks bring to sell more books and reach more readers – absolutely free. 

“As eBooks continue to increase in popularity, we’ve noticed spikes in e-sales in the days directly after a holiday,” explained Sarah Gilbert, director of sales at Lulu. “People suddenly have this new iPad, Nook, or other device, and want to start filling it with content.”

Total industry eBook sales have increased 115 percent, up from $32 million to $69 million, so far this year, according to the Association of American Publishers. For an author, becoming a part of these statistics is as simple as uploading a Word document. Tools like the Lulu EPUB Converter turn an author’s document into an eBook that can be sold and read on most e-reader devices. 

“Anyone can make an eBook, these days, and the holidays are the perfect time to do it,” added Gilbert. “eBooks are a great way for an author to share their knowledge and their story. Options like Lulu exist to give creators what they need to maximize the way readers find and buy their work.”

To learn more about publishing an eBook in time for the holidays, visit www.lulu.com/publish/eBooks.

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